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The Mobile Leap of Faith – Why Mobile is Not the Next RFID
I’m sure I don’t need to tell any retailers out there that consumers are adopting mobile technology at a breakneck pace and integrating it into every part of their lives, including shopping. And while the retail industry generally understands that mobile technology CAN add significant value to both the customer experience and their own bottom line, it may not exactly know HOW or WHY this is the case.
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Evolving expectations keep retailers innovating
In the 18 months since I joined the National Retail Federation, I’ve been struck repeatedly by how rapidly our industry continues to evolve. As we all know, retail has always changed and adapted — and in just the past 20 years we’ve advanced from then-radical game changer Amazon.com to more recent models like Hointer, which boasts what amounts to online shopping in a store.