Omnichannel

RESEARCH TRIANGLE PARK, N.C. — Shop.org, the digital arm of the National Retail Federation, has re-elected Scot Wingo, co-founder and CEO of ChannelAdvisor, a leading provider of cloud-based e-commerce solutions for retailers and manufacturers, to its board of directors.

Wingo was re-elected to the 20-member board for another two-year term by existing Shop.org members along with executives from Belk, HSN, Razorfish, Tory Burch and Urban Outfitters. 

New York -- RadioShack Corp. unveiled its new concept store, opening a location on the Upper West Side of Manhattan. The store showcases a number of the features that will be part of a new generation of RadioShack stores that will be rolled out in locations throughout the United States and internationally over the next several months. The new concept is part of a wider initiative by new CEO Joseph C. Magnacca, who took the reins in February, to turn around the ailing chain.
   

New York -- Urban Outfitters has signed a lease for 56,730 sq. ft. on three levels at W&H Properties’ 1333 Broadway site, where the retailer will create its innovative new “lifestyle center” concept with new features never before seen from the brand, according to Anthony Malkin, president of Malkin Holdings, which supervises the W&H Properties portfolio.

The retailer will take occupancy in September.  

A carefully designed customer experience is the cornerstone of modern omni-channel customer relationship marketing. Retailers painstakingly craft marketing messages and engagement strategies that a customer will encounter at a specific time, in a specific place, via a specific channel. The experience often has some flexibility built in so it can adapt to individual customer behavior, wants and needs.

Los Angeles -- Sports Chalet has unveiled a sleek, smaller format in downtown Los Angeles, opening a 27,000-sq.-ft. store at Brookfield Properties’ FIGat7th mall. The center, which opened in 1986, reopened last year after a $40 million renovation.

The modern layout, designed by Gensler, puts the emphasis on education and training, and features a dedicated central area, called the “Expert Center,” for classes and clinics. The new layout also includes flexible fixtures and modules that allow for the store to be transformed overnight.

Regional sporting goods retailer Sports Chalet has opened a smaller format prototype store in a new downtown Los Angeles retail development known as FIGat7th.

The mantra of “move, nourish, believe” occupies a prominent spot on the blue walls of Lorna Jane, Santa Monica, Calif. With its bright colors, fashionable accents, and welcoming atmosphere, the store has an upbeat, sporty-girl vibe that is very much in keeping with the Australian active wear brand’s positioning. Motivational expressions can be found throughout the space.

New York -- Teen apparel retailer Aeropostale will enter Mexico through a licensing agreement with Distribuidora Liverpool, S.A. de C.V. ("Liverpool").

The agreement includes the opening of branded Aeropostale shop-in-shops in Liverpool department stores across Mexico beginning this summer, in addition to rolling out freestanding stores. The first standalone is scheduled to open this summer, in Mexico City’s Sante Fe Mall.