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Keeping Technology ‘Out of House’ with ITO
Chain Store Age recently had the chance to discuss the increasing prevalence of information technology outsourcing (ITO) in the retail industry with Vijay Iyer, senior VP and global head at international technology and services provider HCL America Inc. Iyer explained how outsourcing various IT functions can help retailers better control technology cost and performance.
Is ITO becoming prevalent among retailers?
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Experian: Hispanics shop more online and are more responsive to mobile advertising
New York -- Hispanic adults are more frequently visiting retailer websites than the average online population, according to Experian Marketing Services.
During a 24-week period, from June 2013 through November 2013, Hispanics' market share of visits to Experian Marketing Services' Hitwise Retail 500 Websites was 21% higher on average than the online population. Further, the analysis found that this market share widened in October 2013 and continued to increase through November.
