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How Connecting Beacons to POS Technology Will Light Up the Entire Path to Purchase
By Catherine Tabor, CEO, Sparkfly
Beacons provide retailers with an opportunity to increase engagement and help direct the in-store experience, and they indicate a shift in many brands’ digital and in-store marketing and merchandising strategies. However, they need to be connected to other consumer touchpoints to deliver their full potential value to retailers.
Merging the Physical and Digital
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Study: Long checkout lines impact customer return rates
Duluth, Ga. - More than 77% of Americans would be less likely to return to a store if they experienced long checkout lines. According to a new study from Omnico Group, after eight minutes, Americans are likely to abandon the checkout line and leave the store with no purchase.