Omnichannel

The phrase “game-changing” is arguably the most overused in business, but a strategic alliance that IRI president and CEO Andrew Appel announced this week actually fits the bill.

During introductory remarks at IRI’s annual summit, Appel shared with the more than 1,000 attendees gathered in Orland details of a huge data sharing partnership between IRI, comScore and Rentrak.

“Far and away, this is the biggest innovation IRI has done in the past 15 years,” Appel said.

With Amazon’s customer retention rate hovering north of 90%, customer loyalty initiatives are understandably at the top of every retail CMO’s to-do list. Of course, it’s harder these days to find room in consumers’ wallets for another membership card, what with American households belonging to an average of 22 loyalty programs, according to the loyalty research unit Colloquy. But Colloquy also found that each household’s activity was concentrated on fewer than half that number of programs.

Columbus, Ohio — Lane Bryant has opened a new store at The Shops at Pembroke Gardens, a lifestyle center in Pembroke Pines, Fla.

The grand opening celebration will take place March 7 – 9. Lane Bryant, a wholly owned subsidiary of Ascena Retail Group, owns and operates 805 stores nationwide.
 

By Gian Genovesi, Briteskies

When it comes to interactive marketing, too many retailers myopically focus on site visits, hits, or traffic. SEO and SEM are the most popular areas of focus, and I equate this to sports teams’ exclusive focus on scoring as many points as possible. Increasing the points your team scores, similarly to the traffic your site obtains, is a factor of success, but in no way the end-all-be-all in e-commerce success. After all, of the top 10 scoring offenses in NFL history, only one has won the Super Bowl.

The Wet Seal has appointed Deena Varshavskaya, Nancy Lublin and Adam Rothstein as independent members of the company’s board of directors, bringing the total number of members to nine.

Union, N.J. -- Bed Bath & Beyond Inc. has provided preliminary information on its fiscal fourth quarter 2013, including the impact of adverse weather conditions during the period. The company's same-store sales for the fiscal fourth quarter increased by approximately 1.7% as compared with its previous model of an increase of approximately 2% to 4%.

Chicago - Mobile and online sales will continue to drive growth for retailers in 2014. However, according to a recent BDO USA survey, a majority (64%) of retail CFOs expect that online sales will grow in 2014, representing a modest decline from the number of CFOs expressing similar sentiments in 2013 (74%).

Ebates has enlisted Epsilon, an Alliance Data (ADS) company, to help the leading online cash back shopping platform enhance its global email marketing services.

Per the multiyear agreement, Epsilon will provide robust, targeted email marketing services focused on driving sales and creating a more personalized experience for customers across Ebates' suite of websites and rewards programs including Ebates.com, Ebates.ca, Ebates Korea, FatWallet.com and Pushpins.