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Making the Mobile Wallet Mainstream Requires a New Approach
While the reach of mobile devices has grown dramatically in recent years, we’ve failed to realize the promise of using this ubiquitous device as a mobile wallet.
There are many reason for this lack of adoption, and the following reviews the shortcomings of past and current attempts at mobile wallet implementations — and more importantly, highlights new technologies needed to unlock the promise of mobile payments.
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Initial RECon
Every year, one of my personal highlights is the International Council of Shopping Centers (ICSC) RECon convention in Las Vegas. It’s a chance both to connect with the fascinating leaders in our field, as well as to see a few steps into the future. RECon bills itself at the “global convention for the shopping center industry,” and that label is an accurate one: Over 1,000 exhibitors and more than 32,000 attendees make RECon the largest convention in the industry.