Omnichannel

Las Vegas -- The Hershey Company has opened a retail flagship, Hershey’s Chocolate World at New York-New York Hotel & Casino in Las Vegas.

The store, which occupies two floors and has an eye-catching 74-ft. high Hershey’s Milk Chocolate Bar that visitors can walk through, is designed to provide shoppers with an experiential concept that immerses them in more than 800 candy and chocolate offerings.

King of Prussia, Pa. -- eBay Enterprise, an eBay company, plans to increase adoption of omnichannel commerce technologies globally after securing 451 clients and 862 extension and renewals in the first half of 2014. The brands that turned to eBay Enterprise to power their retail growth include Alex and Ani, Boxpark, Destination XL, Karmaloop, MailPix and StubHub.

Current clients have also added new services to enhance the consumer experience.

Jacksonville, Fla. -- tw telecom, a provider of Business Ethernet and networking solutions announced it was selected by Stein Mart to provide Internet protocol virtual private network (IP VPN) service nationwide. The technology will allow Stein Mart to directly connect and securely pass data to its more than 270 stores and data centers nationwide.

By Anand Medepalli, VP of Solution Strategy, JDA Software Group Inc.

There will be more changes in retail the next 10 years than what has been seen in the last 50 years. Maybe that’s why omnichannel retailing is a hot topic. Omnichannel retailing centers on providing a seamless shopping experience regardless of channel to deliver a unified and customized shopping experience.

Stein Mart is looking to tw telecom, a leading provider of business Ethernet and networking solutions, to help the retailer bolster its Internet Protocol Virtual Private Network (IP VPN) service so it can directly connect and securely pass data to its more than 270 stores and data centers nationwide.

Pittsburgh - Field & Stream is celebrating the opening of its new store in Erie, Pennsylvania on June 13 with an omnichannel promotion. The promotion centers around the first-ever Field & Stream Camp 1871, an overnight camping event June 12-13.

Field & Stream is celebrating the opening of its new store in Erie, Pa., June 13 with an omnichannel promotion. The promotion centers around the first-ever Field & Stream Camp 1871, an overnight camping event June 12-13.

By Bill Schild