Omnichannel

Social media is slowly but surely moving from a promotional channel to a channel for direct transactions, as evidenced by the recent news that Facebook is testing a “buy” button of its own. Twitter has become a favored means of running time- and location-sensitive retail promotions, such as Twitter-based food truck promotions run by Ben & Jerry’s and Taco Bell, but so far has not presented itself as an effective means of exchanging goods for currency.

A new initiative at Books-A-Million called “The Write Stuff” will reveal whether book buyers value the opinions of the retailer’s merchants.

In the coming weeks, Books-A-Million will roll out its “The Write Stuff” program online and in stores. The program revolves around use of a Write Stuff logo next to different titles which signifies they were hand selected by the retailer’s buying staff.

San Francisco -- Piperlime, a division of Gap Inc., has enhanced its website to include streams of images filtered directly from Instagram providing customers with fashion. Shoppers will be able to click the images and shop the items to make these looks their own. Product pages will also feature styling ideas from bloggers and influencers, showing unique ways to style the same must-have pieces for each season.

Indianapolis -- Mall owner Simon and payment solution-provider Blackhawk Network have teamed up to offer an enhanced Visa Simon Giftcard at select Simon malls, Premium Outlets and Mills, and online at Simongiftcard.com.

For the first time, the Simon Giftcard will also be made available outside Simon centers through Blackhawk's participating network of grocery stores and other third-party locations.

Retail organizations may not typically seek the services of a “marriage counselor,” but for retailers looking to implement innovative and disruptive technologies, global startup investor and accelerator Plug and Play Tech Center can help find the perfect partner.

“We’re a marriage counselor between retailers and startups,” confirmed Michael Olmstead, director, Plug and Play Retail. “We gain an in-depth understanding of retailers’ pain points.”

Oak Brook, Ill. - Hub Group, a provider of intermodal, truck brokerage and logistics services, has received the 2014 Partners in Transformation Award from Sears Holdings.

Sears Holdings' Partners in Transformation Award is presented to supplier companies that excel in supporting Sears Holdings through innovation around integrated retail and the Shop Your Way program. Less than one half of 1% of more than 30,000 suppliers that work with Sears Holdings received this award.

Manhattan Associates continues to close the loop on its supply chain and omnichannel service offering with the recent acquisition of in-store mobile solutions provider GlobalBay Technologies from VeriFone.

Raley's Supermarkets worked with NRG eVgo to unveil an electric vehicle (EV) fast charging station at a retail location in Northern California that features both industry standard fast chargers: CHAdeMO and SAE Combo.

Located at Nob Hill supermarket in Mountain View, this Freedom Station is the first to incorporate the new SAE Combo fast charge standard, according to the company.