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Walmart aims to collect all supplier content
Walmart is appealing to suppliers – even those who don’t sell it merchandise – to share their complete product catalog with the company in the name of providing shoppers accurate, up-to-date and comprehensive information.
The goal of a new pilot program according to a blog post on Walmartlabs.com written by global head of content acquisition, Ram Rampalli, is to solve a universal problem by delivering exceptional product content.
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Five Ways Mobile Can Differentiate the Store Experience
It’s no secret that the rise of mobile devices is empowering consumers and altering the way they shop. But mobile isn’t just changing the game for consumers. It’s also empowering chain stores to take advantage of those behavior changes to strengthen customer relationships and distinguish the in-store experience.
Here are five simple ways that chain stores can take advantage of mobile devices like tablets to enhance and differentiate the in-store experience and drive sales:

