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IBM finds that online retailers rely on mobile traffic
Online sales early this week were up nearly 12% from the equivalent Monday a year earlier. Data from the IBM Digital Analytics Holiday Benchmark shows that mobile traffic accounted for nearly 32% of all online traffic, up 42% compared to the same period last year.
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Barnes & Noble backs into holiday season
Barnes & Noble faces all the same headwinds as other retailers this holiday season, but its challenges are compounded by the fact that it continues to derive the majority of its revenues from declining sales of physical books.
The operator of 673 book stores said it expects holiday same store sales to decline in the high single digits following a 4.9% comp decrease during the second quarter ended October 26.
Total Barnes & Noble sales declined 8% to $1.7 billion with each of the company’s three segments reporting reduced sales.