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Data & Analytics

  • ShopperTrak ranks best days to shop to avoid holiday crowds

    If avoiding large crowds is your criteria for tackling the holiday shopping season, then ShopperTrak has some advice for you.

    ShopperTrak, a leading provider of shopper analytics, has identified the 10 days between Thanksgiving and Christmas likely to have the least amount of in-store holiday shopper traffic, making them the best days to shop for consumers looking to do their shopping in a less frenzied environment.

  • Profit amplifier adds IT exec to board

    Veteran information technology executive Joe Zucchero has joined the board of advisors at big data solutions provider Profitect.

    Profitect said Zucchero’s expertise in IT operations, cross-organizational implementation, and an understanding of the technology needs of the retail industry aligned perfectly with the company’s suite of solutions.

  • Honey Bunches of Oats drops bunches of beats

    Post Foods' Honey Bunches of Oats has enlisted pop duo Domino Saints for its latest ad campaign geared toward Hispanic markets. The pop duo from San Juan, Puerto Rico, collaborated in the exclusive "Smile While You Shake It" music video.

    Inspired by samba beats, the song and signature dance incorporate the cereal box and breakfast utensils as percussion instruments. National bilingual media, social media and website (bunchofbeats.com) encourage consumers to upload their own versions of the dance, share them digitally, and be eligible to win prizes.

  • Sport Chalet sees e-commerce surge

    A 32.4% increase in online sales was one of few bright spots in regional sporting goods retailer Sport Chalet’s second quarter.

    During the period ended September 29, the Los Angeles-based chain said sales declined 5.2% to $86.7 due to a 2.5% same store sales decline, the closure of three underperforming stores and weakness in its team sales division due to changes in personnel. The negative factors were offset by strength in the online business and the opening of one new store. Sport Chalet ended the quarter with 52 stores.

  • Brown Shoe Company luxury brand launches e-commerce site

    Brown Shoe Company-owned brand Sam Edelman is stepping into the digital arena. The footwear, accessory and soon-to-be apparel brand has launched a dedicated e-commerce site which will allow consumers to purchase online directly from the retailer for the first time.

  • Brand Value: Some Lose Their luster

    One hundred and forty one billion dollars. That's the estimated brand value of Walmart, according to Interbrand's "Best Global Brands" report. The annual study ranks the 50 most valuable U.S. retail brands, along with the top store brands in countries around the world.

  • Keeping Track

    The use of mobile devices by sales assistants and other associates presents retailers with new opportunities — and new challenges. Of the latter, one of the most critical has do with managing and maintaining the devices. According to one expert, the help desk can't be expected to do it all.

    "Every device needs to be configured and supported and managed in some way," said Alan Dabbiere, chairman of AirWatch, a provider of mobile security and enterprise mobile management, in a presentation at the National Retail Federation Conference & Expo.

  • A Place for Everything

    Irvine Co.'s The Market Place is too big for one city. It sprawls across two. Split in two by Jamboree Road, the southern half of the 120-store, 165-acre center resides in Irvine, Calif. The northern half is in Tustin.

    The huge regional destination center combines open-air lifestyle retail with big-box retail. Nationally known value- and quality-driven store names offer apparel, books, electronics, fitness, groceries, home furnishings and decor, movie theaters, restaurants, various services, sporting goods, toys, and on and on.

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