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Survey: Fast response times critical to customer experience and brand loyalty
Retailers who frustrate consumers risk brand abandonment. Almost half of North American and European consumers surveyed by the Chief Marketing Officer (CMO) Council say they will abandon a brand if they continuously encounter a poor, impersonal or frustrating customer experience across channels of engagement. The study was undertaken in partnership with SAP Hybris. -
Home goods retailer inspires shoppers through AI, social media
West Elm is upping the ante on how it recommends merchandise to customers. The company, a division of Williams-Sonoma, introduced a new online tool that utilizes artificial intelligence (AI) to detect customers’ style patterns and connect them with products they can buy at West Elm stores and online. Called the Pinterest Style Finder, the tool is powered by Clarifai’s image and video recognition AI technology.