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Home furnishings giant launches augmented reality design app
Ikea is allowing its shoppers to virtually test drive merchandise before making a purchase. The home furnishings giant is preparing to launch a new augmented reality (AR) app. Called Ikea Place, the app allows customers to virtually place furniture in any space in their home, office, school or studio — and share the images. The app, which will be supported by Apple’s iOS 11 platform, will launch in late September. -
Study: Amazon influences how shoppers research merchandise online
Amazon is expanding into one of the go-to destinations for product discovery. This was according to “Amazon: The Big E-Commerce Marketing Opportunity for Brands,” a report from Kenshoo. The study is based on 3,100 consumers in the United States, Germany, United Kingdom and France.