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Better late than never, Cato debuts online
Women’s apparel retailer Cato has made its debut into the world of online shopping with the launch of its first ever e-commerce site. The announcement came as the retailer reported holiday sales for the five-week period ended Jan. 4.
Founded in 1946, Cato operates approximately 1,100 apparel and accessories specialty stores throughout the United States. With so many brick-and-mortar locations, the ability to supplement in-store inventory with an e-commerce strategy geared toward a new generation of connected shoppers became crucial for continued growth.