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Mobile barcodes: Key ingredient in the cross-channel commerce mix for retailers
By Carsten Thoma, [email protected]
Mobile is not just another customer communications channel; it is rapidly evolving into an effective commerce channel. Strengthening the link between existing channels such as physical and online stores, mobile now enables customers to start shopping using their mobile devices and finish the process online, via a contact center, in the brick-and-mortar store, or even on the mobile device itself.
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Report: Belk investing in IT upgrade
New York City -- Belk is investing $150 million to boost online sales and upgrade its IT systems, The Charlotte Observer reported.
The department store operator plans to focus on improving its e-commerce functions and replace its current systems for ordering and allocating merchandise, according to the report.
Belk has sought to boost its online presence in recent years to keep up with competitors in a marketplace where online sales are growing rapidly.