Data & Analytics

By Dan McKone

We are often asked for the “secret sauce” behind a successful loyalty program and whether we can provide a blueprint that can help retailers optimize their approach. In answer, there is no single generic “ideal program” -- the retailer-customer relationship is far too complex to dumb down in this way. The best program for one retailer may be absolutely the wrong plan-of-attack for another, depending on their starting points in terms of:

1. The depth and breadth of the customer relationship;

Atlanta -- A report released Monday by payment solutions provider First Data Corp. found that year-over-year October dollar volume growth of activations of closed-loop prepaid cards was 2.7%, down from 8.9% year-over-year growth in September.

The First Data SpendTrend Closed-Loop Prepaid Cards analysis tracks U.S. same-merchant activations, redemptions and reloads of merchant-branded prepaid cards, including spending, gift, incentive and promotional cards.

Barcelona, Spain -- Tommy Hilfiger Europe has selected an electronic invoicing software from IBM to reduce the cost of cross-border and domestic trading by automating its electronic invoicing processes.