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Rewards program gets circular treatment
Target remains aggressive in its marketing efforts to educate shoppers about the 5% REDcard, and this week ran a spread ad in its weekly circular. The ad is compelling with distinctive red dots in offset type calling out “5% off” and educating consumers about the program’s design in a way that can’t be matched by extensive in store signage dedicated to the program.
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Kroger and Fujitsu team for self-checkout innovation
New York City -- At the National Retail Federation Convention in New York City on Monday, Fujitsu announced the unveiling of a new checkout technology that is designed to significantly reduce checkout times, improve customer experience and reduce operational costs.
The Kroger Co. is currently evaluating the new technology, called the Advantage Checkout System, in a limited number of its stores, according to Fujitsu. The team said they will demo the product live at the convention Jan. 10-13.