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Transaction marketing reshapes retail in 2011
Transaction marketing gained widespread acceptance among retailers in 2010, as they began to recognize marketing in the electronic banking channel as a far more cost effective way to encourage repeat business, increase the average transaction sizes and drive same-store sales. It enabled retailers to overcome the marketing waste associated with other channels -- like Groupon -- and consistently provided compelling and measurable return on their marketing investment.
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Kantar: December same-store sales soften
Columbus, Ohio -- Retail same-store sales eased to 3.2% growth in December in the wake of November’s exceptionally strong promotional activity and an ongoing shift toward online shopping, according to Kantar Retail. The sales-weighted composite for the 31 retailers reporting -- most of them apparel retailers -- was weaker than the 5.6% same-store sales gain last month, but slightly better than the 3.0% gain in December of 2009. (The calculations no longer include Walmart, which stopped reporting monthly results in 2009. )