-
Retailers mobilize their efforts
WASHINGTON -- Mobile and social initiatives are becoming increasingly important to retailers. According to “The State Of Retailing Online 2011: Marketing, Social, and Mobile” report conducted by Forrester Research Inc. for Shop.org, 91% of retailers currently have a mobile strategy in place or in development (up from 74% a year ago). Additionally, 72% of retailers say they will increase their spending on social networks this year over last year. “
-
Timberland’s new San Francisco store is retailer’s greenest to date
Stratham, N.H. -- The Timberland Co. on Friday will open a new store in San Francisco, in San Francisco Centre. Designed to reflect the company's long-standing commitment to sustainability, the 2,300 sq. ft. space is one of the brand's most eco-conscious stores to-date. In a first for Timberland, the sales floor is lit entirely with reduced-wattage LED lighting.