Amazon Launches On-Demand Gift-Card Service

Seattle ACI Gift Cards, a subsidiary of Amazon.com, launched Amazon Gift Codes On Demand, a real-time electronic-distribution option that instantly issues the unique user code associated with the gift-card purchased through the Amazon Corporate Gift Card program.

AGC On Demand is a Web service application programming interface (API) that integrates Amazon’s proprietary gift-card technology directly into customer-loyalty, employee-incentive and payment-disbursement platforms. Gift codes are created individually in almost any denomination and can be immediately issued in almost any format—based on the client’s preference—including e-mail, HTML, customized/co-branded cards and paper receipts.