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Oracle survey highlights need to equip stores associates with better information
Redwood Shores, Calif. -- Convenient access to the information that drives purchase decisions is the main reason shoppers go online, according to a new survey conducted by the e-tailing group and sponsored by Oracle. Eighty-one percent of the respondents said that ease of research and comparison shopping were the top reasons they shop online. And increasingly, they are doing it across product categories, including staples. Seventy-five percent research tech purchases online before deciding to buy, and 50% said they do the same for commodity products.
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Here come the holiday sales forecasts
Deloitte is out with its holiday sales forecast (up 3.5%-4%) and soon other prognosticators will weigh in with their seasonal outlooks.
For now, Deloitte is a lone voice in late September projecting holiday sales will increase between 3.5% and 4%, noting that the economy's health and the presidential election are taking center stage with consumers this fall. Despite the distractions a modest increase is expected, but the gain will be below last year’s growth rate of 5.9%.