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Study: Top mobile shopping savvy cities in U.S.
New York -- Houston claimed the top spot for the second year in a row, followed by Seattle and San Francisco, in a ranking of the most mobile shopping savvy cities in the United States. The survey was conducted by The Interactive Advertising Bureau and its Mobile Marketing Center of Excellence, in partnership with Prosper Mobile Insights.
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IBM reports mobile commerce drives online weekend sales
New York -- According to a report by IBM, U.S. shoppers took full advantage of early promotions this holiday season, driving a 17.4% increase in online sales Thanksgiving Day. This increase set the stage for 20.7% growth on Black Friday. The biggest surge came from mobile consumers, with sales reaching 16.3%, led by the iPad.
The data is the result of cloud-based analytics findings from IBM.
Other findings of the IBM Digital Analytics Benchmark revealed the following trends: