-
Outdoors specialty retailer to improve omni-channel strategy
ROSEVILLE, Calif. — Outdoors specialty retailer Cabela’s has entered into a multi-year agreement with Revionics, a leading provider of end-to-end merchandise optimization solutions.
Cabela’s, which operates 40 large format stores and describes itself as the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise, will look to Revionics to improve its life cycle price optimization solutions.
-
Former Best Buy CMO moves over to LivingSocial
Washington, D.C. -- Online marketplace LivingSocial said Tuesday that former Best Buy EVP and CMO Barry Judge has been appointed its new chief marketing officer.
Judge is charged with extending LivingSocial’s leadership in the local commerce space by overseeing online and offline advertising, brand management, social media and communications.
Judge first joined Best Buy in 1999 to help the company launch Bestbuy.com.