Outdoors specialty retailer to improve omni-channel strategy

ROSEVILLE, Calif. — Outdoors specialty retailer Cabela’s has entered into a multi-year agreement with Revionics, a leading provider of end-to-end merchandise optimization solutions.



Cabela’s, which operates 40 large format stores and describes itself as the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise, will look to Revionics to improve its life cycle price optimization solutions.



The company will deploy Revionics Price Optimization for base price management and optimization and Revionics Markdown Optimization to maximize margins and sell-through. With Revionics’ solutions Cabela’s expects to accurately evaluate and forecast consumer shopping behavior across all touch points and channels to offer the right price and markdowns to customers for optimal customer loyalty and competitiveness.



Cabela’s also anticipates that these solutions will enhance and align its price strategies with its category and corporate financial goals and enable them to localize markdowns to adapt to market conditions, inventory levels and shopper preferences.



“Revionics has the optimization technology to ensure we offer our customers the right price and markdowns, at the right time, through the right channel, whether it be through our catalog, online, in-store, or mobile,” said Brian Linneman, EVP, CMO of Cabela’s. “We look forward to partnering with Revionics to improve our multi-channel strategies, increase the productivity of our workforce and continue to enhance our processes.”



“We are thrilled that Cabela’s, one of the largest multi-channel specialty retailers, has chosen Revionics as their ‘partner of choice’ for price and markdown optimization technology,” stated Marc Hafner, president and CEO of Revionics. “I am proud that we were able to demonstrate to Cabela’s why we are the leading vendor in retail optimization technology, the transparency of our technology, which provides the why and how behind our recommendations, the quick time that our customers see the pay-back from their technology investment and the value-based consulting approach we take.”