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Family Dollar Stores renews software agreement with Revionics for price optimization
Roseville, Calif. -- Family Dollar Stores is renewing its software contract with Revionics, which provides end-to-end merchandise optimization solutions, the supplier announced. The multi-year agreement will extend the retailer’s services with Revionics’ price optimization solutions, with Family Dollar leveraging Revionics’ solutions in each of its more than 7,600 stores in 45 states.
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FTC issues new guidelines for mobile marketing
Finding the right balance between providing consumers targeted and offers while still respecting their privacy is ongoing battle for mobile marketers. Now, the The Federal Trade Commission, the nation’s chief privacy agency, has issued a staff report recommending ways that key players in the rapidly expanding mobile marketplace can better inform consumers about their data practices.