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Former QVC chief to head merchandising at Rue La La
BOSTON — Private sale site, Rue La La, has appointed Darlene Daggett as a president overseeing merchandising, programming and member experience. Daggett will report to Ben Fischman, founder and CEO of Rue La La and be headquartered in the Boston and New York offices.
Daggett's background includes 18 years at QVC Inc., one of the world's largest e-commerce retailers. In her most recent role, as president of QVC U.S. Commerce, she was responsible for merchandising, planning, broadcasting and new business development.