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Unruly Media study: This Bud video’s for you
New York -- Almost all (97%) social video ad shares of alcohol brands during fourth quarter 2012 and first quarter 2013 were for four brands, Budweiser, Neft Vodka, Carlsberg and Heineken, according to a new report from Unruly Media.
Findings from “Untapped Potential: The State of Sharing in the Alcohol Sector” indicate Budweiser (59%) and Neft (24%) accounted for most of this social sharing activity.
Overall, wine brands have been the slowest to embrace social video ads, accounting for less than 1% of sharing activity. -
GameStop sales fall, but mobile sales explode
Grapevine, Texas – While overall sales for GameStop fell significantly during first quarter 2013, the video game retailer can take some solace in a substantial boom in mobile sales. Total sales of $1.87 billion were about 7% below $2 billion in sales recorded during the first quarter of last year. However, mobile sales grew an impressive 290% to $46.8 million and digital receipts increased 47%. Net earnings of $54.6 million were 25% below net earnings of $72.5 million a year earlier.