-
Chain Store Age webinar with Best Buy
New York City -- Chain Store Age will hold a Webinar on Tuesday, June 14, at 2 p.m., ET (11 am PT) on how Best Buy has streamlined its business with the help of a master data management solution from IBM. Register today and take a chance to win a free iPad.
Learn from Best Buy how the company has realized several advantages, including ensuring that data is accurate and consistent across all selling channels and improved the customer experience across the same, by deploying the IBM InfoSphere Master Data Management (MDM) solution.
-
Fewer ads, but more pages per promotion
In keeping with its renewed focus on EDLP, the average number of promotional pieces per market decreased to two in May compared with 2.8 the prior year, but the average number of pages increased to 40 compared with 30, according to the Chicago-based firm Market Track.