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American Apparel selects Oracle to support multi-channel business
REDWOOD SHORES, Calif. — American Apparel has chosen Oracle ATG Web Commerce and Oracle ATG Web Commerce Customer Service applications to help grow its global, multi-channel retail business. The apparel retailer will use Oracle's ATG Web Commerce to personalize the customer experience across all channels, including the web, contact center, mobile devices, social media and in stores.
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More winners than losers in December
Target may have floundered a bit in December, but many retailers reported solid sales gains for the month. Overall, retail sales rose 3.4% at the 22 retailers tracked by the Thomson Reuters same-store sales index, compared with the 3.3% analyst forecast, however results were mixed.
That was the case with the nation’s discounters and department store retailers, with many chains citing unseasonably warm weather that sapped demand for cold-weather merchandise.