Data & Analytics

Facebook is taking another step toward monetizing its vast audience of plugged-in consumers with the planned introduction of paid video ads. As reported in numerous media outlets, Facebook intends to launch 15-second video ads that will play in a user’s newsfeed three times per day for as much $2.5 million per spot.

Framingham, Mass. – Discount retailers TJ Maxx and Saks Off Fifth outlets are reportedly planning to enter the online sales arena this year. According to Reuters, TJ Maxx parent company TJX Cos. will be making its second attempt at launching a TJ Maxx e-commerce site after a failed attempt in 2005 that cost the company $15 million.

FRAMINGHAM, Mass. — Discount retailers TJ Maxx and Saks Off Fifth outlets plan to dive into e-commerce waters this year, according to reports. 

SCOTTSDALE, Ariz. — nGage Labs, Inc., a leading provider of in-store shopper engagement solutions for retailers, has appointed Peter Charness as president; Nancy Terzolani as SVP of client experience and Larry Negrich as VP of marketing. 

They will be charged with leading the company in its next phase of growth.

Franklin, Tenn. – More than $11.6 billion of retail IT spending, or 35% of the total, will come from budgets other than that of the CIO. Of that total “black ops” IT spend, $6.6 billion will come from the activities of the CMO and their purchases of hardware, software, SaaS, and services outside of the CIO budget.

Indianapolis – Almost eight-in-10 (78%) marketers report feeling pressure to become more data-driven, but only a little more than a third of companies (36%) say they routinely use data-driven marketing to customize messages and offers, in order to improve customer experience and campaign performance. Teradata’s Data-Driven Marketing Survey 2013 also indicates within two years more than 80% of marketers will have implemented or begun projects that automate data quality, performance management and marketing workflow processes.

William Disbrow and Jim Sampey, former executives with Valpak/Cox Target Media, have joined Sterling Payment Technologies to grow Sterling’s loyalty products and a mobile initiative branded as Perkz.

Disbrow and Sampey were both longtime former executives at Valpak/Cox Target Media who held C-level positions.

CHANTILLY, Va. — Small businesses are increasingly embracing mobile and social platform to improve their operational efficiency and promotion, according to the latest findings from local media consulting company BIA/Kelsey’s “Local Commerce Monitor” tracking survey.