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Digital revival overdue as Target.com leaking visitors
It’s a good thing Target is preparing a major relaunch of its digital platform considering traffic to the company’s website has decelerated this year, according to online measurement firm comScore, which publishes a monthly list of the top 50 U.S. Web properties. Target climbed back into comScore’s to 50 ranking in June with 23.8 million unique visitors.
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And the best positioned retailer for BTS is …
Target and Macy’s get the nod from Citigroup retail analyst Deb Weinswig as top picks to fare well this back-to-school season. In contrast to last week’s NRF survey, which forecasts a slight decline in spending, Weinswig is of the opinion that this year broadline and drug retailers will have their strongest seasonal performance since 2006 thanks to new fashion trends, a favorable weather outlook, inflation and high-end consumer demand.