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Video Makes the Omni-Channel Retail Star
A former editor used to tell me “A picture is worth a thousand words – a thousand words you don’t have to write.” For omnichannel retailers, the value of video is even greater than that of still photography to journalists. As the popularity of online video content continues to climb with consumers, retailers ignore its potential as a means of customer engagement at their own risk.
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CashStar Retailer Roundtable focuses on digital discounts and disruption
By combining offers with other retailers or entities, retailers can avoid being victimized by the “adverse selection” of consumers who simply look for the largest discount they can find at a given time, Alex Rampell, CEO and co-founder of offer-based payment platform TrialPay, told attendees at the recent Retailer Roundtable event sponsored by digital gifting platform CashStar.
“Offering a massive discount just gets people to go elsewhere for a bigger discount,” said Rampell. “Those consumers do not develop into loyal customers.”