Data & Analytics

New York -- eMarketer projects that retail e-commerce holiday sales in the U.S. will rise about 15% again this year, matching last year's gains. In total, U.S. retail e-commerce sales for the holiday season — defined as November and December — are expected to reach $61.8 billion, up from $53.7 billion last year, according to the report.
 
As well, eMarketer estimates US retail e-commerce sales will grow 16.4% to $262.3 billion this year, with 23.5% ($61.8 billion) of this taking place in November and December.

CodeBroker has developed a marketing tool that enables retailers to securely deliver money savings offers to potential consumers via Facebook, while increasing brand awareness and building customer loyalty.

Created with retailers who are reluctant to leverage Facebook to offer discounts in mind, Smart Coupons for Facebook lets retailers know when an offer is received on Facebook, when it is viewed and when and where it was redeemed — which, according to CodeBroker, provides retailers with a comprehensive picture of the purchase funnel.

This year's November had one additional Saturday and one fewer Thursday compared with November 2012. Despite these calendar shifts, Walgreens still saw comparable store sales climb for the month.

The company reported November sales of $6.1 billion, an increase of 4.1% compared to the same month last year. Total front-end sales increased 3.2%, while comparable store front-end sales increased 1.9%. Customer traffic in comparable stores increased 0.8% and basket size increased 1.1%.

By Steve Cole, CMO, Gladson

Here’s a bit of holiday cheer for retailers: According to Shop.org, online sales will grow 13%-15% this holiday season. But do retailers have what it takes to cash in?

Black Friday came early for Rakuten.com Shopping. The online marketplace saw a huge jump in visits to the site, consumer sales and conversion on and leading up to the biggest shopping day of the year.

Rakuten.com Shopping reported a rise in consumer sales and traffic beginning the Monday before the big sale days, with a spike on Thanksgiving Day and a crescendo at 10 a.m. PST on Black Friday.

Portland, Ore. -- Research conducted by InComm found that 67% of consumers surveyed have previously bought a gift card from an online website or mobile website/app, while 33% have not.

Respondents answered questions about their purchasing habits and their intentions for purchasing gift cards from websites and mobile devices – as well as digital cards specifically – this holiday season and beyond.

Highlights of the survey include:

Unprecedented shopper traffic was seen at Target on Black Friday, according to president, CEO and chairman, Gregg Steinhafel, who also said the retailer provided exceptional service without offering much insight into sales.

Los Angeles -- Guess Inc. saw profit in the third quarter dip 3.4% to $35.4 million, from $36.6 million for the third quarter last year. Results, however, surpassed company expectations.

"We are pleased to report better than expected third quarter earnings. We delivered revenues within the range of our expectations and through our continued focus on cost control have been able to deliver profitability at the high end of our expectations,” said Paul Marciano, CEO.