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ShopperTrak revises holiday traffic downward based on expanded sample
Chicago -- Using new traffic forecasting metholdology, ShopperTrak now forecasts that 10% fewer shoppers will visit brick-and-mortar stores in the holiday months of November and December as compared to last year. In September, the company has projected a 1.4% decline in traffic.
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Hibbett sees happy holiday ahead
Buoyed by its performance during Back to School season, Hibbett Sporting Goods sounded an optimistic tone regarding the holidays after reporting a surprisingly strong third quarter comp increase.
The operator of 904 stores in 31 states said its same store sales increased 4.8% and total sales increased 2.5% to $208 million during the quarter ended November 2.