Data & Analytics

Safeway and Giant Eagle are rolling out the inMarket Mobile to Mortar iBeacon location sensing platform at more than 150 grocery stores in Seattle, San Francisco and Cleveland, with additional retailers and markets launching in the coming months.

iBeacons are micro-location technology that use a low-energy Bluetooth signal to enable unique mobile app experiences based on the customer’s location in the store.

By Carole Murphy

Despite the short holiday season, December was still the biggest shopping month of the year.

Shopper traffic up more than one-third over November

Minneapolis -- Direct Source is enabling its retail customers to protect their mobility investments and help ensure worker productivity with help-desk and mobile device management (MDM) services through its relationship with Enterprise Mobile. The Enterprise Mobile offering supports all operating systems, including Apple iOS, Windows, Blackberry and Android, letting retailers outsource ongoing management for devices used by corporate employees and store associates.

Austin, Texas -- Shoppers with registered devices and retailer mobile apps made more store visits during the 2013 holiday season than during the previous year’s holiday season. According to data from mobile analytics provider Digby, mobile consumers made 29.6% more store visits during the 2013 holidays than in 2012.

Chicago -- Despite the shortened holiday season and extreme weather in many areas of the country in the weeks leading up to Christmas, retailers finished the 2013 holiday shopping season with increased sales. According to ShopperTrak, during the holiday shopping season of November and December 2013, national retail sales increased 2.7% and foot traffic decreased 14.6% when compared to the same two months of 2012.

Brentwood, Tenn. -- Tractor Supply Company is renewing its Revionics Price Optimization license for three years and expanding the partnership to include the use of Revionics Markdown Optimization. Tractor Supply has used Revionics Price Optimization for regular price management and optimization during the past three years to drive regionalized, shopper-centric everyday value pricing.

With the new year come resolutions and Sears is looking to capitalize with the FitStudio.com “Points for Progress” program — a fitness rewards program that incentivizes members to incorporate movement into their daily lives to get and stay fit — with the help of pro football analyst and former Steeler Hines Ward.