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Hudson’s Bay Company improves print promotion ROI
Toronto -- To help increase profitability, Hudson’s Bay Company (HBC) launched a promotion optimization initiative in Canada to improve the ROI of its flyers, or newspaper ads. HBC worked with Saferock to develop the solution, which uses sophisticated analytics to analyze millions of records each week.
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Staples extends Black Friday sales
In addition to opening stores at 8 p.m. on Thanksgiving, Staples is extending Black Friday sales the entire week of Nov. 24 through Cyber Monday on Dec. 2.
The retailer’s Black Friday promotions include online daily deals changed on a daily basis, trade-in/trade-up technology recycling programs that give holiday shoppers cash toward to the purchase of a new product, and free shipping for members of the Staples Rewards loyalty program and on all purchases of more than $45.