Data & Analytics

Burlington, Mass. – Demandware has acquired privately-held Mainstreet Commerce, a provider of cloud-based order management solutions. Demandware hopes the combination of its enterprise-class commerce platform and Mainstreet Commerce’s distributed order management solution will simplify order orchestration between online and in-store shopping processes; optimize store and Web inventory; and enable retailers to deliver a “buy anywhere, fulfill anywhere” consumer experience.

Retailer and CPG companies’ usage of Facebook to engage with customers helped propel the 10-year-old social media platform to record levels of usage, sales and profitability in the fourth quarter.

Facebook said its daily active users increased 22% to 757 million while mobile daily active users increased 49% to 556 million. Those who used Facebook on a monthly basis increased 16% to 1.23 billion and those who did so monthly via a mobile device totaled 945 million.

Albertson, N.Y. - Facilities service management company ServiceChannel is partnering with cloud-based business intelligence platform GoodData. Through this partnership, ServiceChannel customers will now be able to have access to more than a dozen years of independent GoodView cost and performance data through its ProView intuitive reporting and visualization platform.

Most mobile shoppers redeemed a coupon directly from their mobile device last year, according to a recent study from shopping app Key Ring, which is part of G/O Digital, a Gannett company.

The survey, conducted by Key Ring, examined more than 25,000 mobile shoppers and found that 75% redeemed a coupon from their mobile device in 2013, up more than 5% year-over-year. The study also showed that 80% of shoppers said their perception of a retailer would change for the positive if the retailer offered mobile deals and coupons.

Fort Wayne, Ind. -- Do it Best Corp. announced that VP of retail logistics John Snider will retire, effective June 30, 2014. The company’s VP of marketing, Tim Miller, will move into the role.

Washington, D.C. -- Retailers overwhelmingly agree mobile must be the number one priority for their digital business in 2014, according to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online survey. More than half (53%) marked mobile efforts as a top priority, identifying responsive design, mobile site optimization, and tablet redesign among key focus areas.

San Mateo, Calif. - Feedzai, a data science company that uses real-time, machine-based learning to prevent fraud, it is now available in the U.S. market. With its foray into the U.S. market, Feedzai will begin selling to payment networks, banks and retailers to prevent fraud in omnichannel commerce.

Leading global brand extension agency Beanstalk has promoted Allison Ames to president of the company. In her new role, Ames will assume many of the day-to-day leadership and operational responsibilities for the company globally.

She will also work alongside CEO Michael Stone on many of the company’s short and long-term strategic growth initiatives.