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Are You Leveraging POS Information and Other Data?
By Greg Arnette, CTO, Sonian
In the age of digital transactions, modern retailers have more data at their fingertips than ever before, right in their point-of-sale (POS) systems. In many cases, however, businesses are using POS data solely to process sales and update inventory levels. Instead, businesses could be leveraging the purchase data to learn much more about their customers and make actionable decisions that drive bottom-line results.
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In wake of breaches, NRF calls for adoption of PIN-and-chip cards
New York -- The National Retail Federation is calling for the use of chip-and-PIN technology in credit and debit cards that. Experts say the technology, standard around the world, is more secure than the magnetic stripe cards that are still widely used throughout the United States.The technology has not been widely adopted in the United States, partly due to its higher cost