Data & Analytics

Alpharetta, Ga. - Almost half (45%) of brands see measuring ROI as a challenge in using Twitter as a marketing tool, followed by building an audience (42%) and engagement (37%). In addition, a new survey of brand marketers from Social Media Marketing University (SMMU) shows that 40% of brands agree that Twitter is an effective marketing tool and 25% strongly agree, but 31% are undecided, 1% agree and 3% strongly agree.

Ottawa, Canada – E-commerce solution provider Canada Post and and e-commerce integrator Thinkwrap Commerce have launched new collaboration designed to simplify and accelerate incorporation of Canada Post's shipping data into Oracle Commerce. By making it easier for retailers to incorporate Canada Post's data with Oracle Commerce, the collaboration between Thinkwrap and Canada Post is designed to help retailers strengthen their e-commerce customer experience by providing shoppers with choice and convenience.

Supervalu reduced its organizational structure from three divisions to two and name Kevin Kemp president of the east region and Bill Chew president of the west region.

The company did not indicate what roles Kemp and Chew played in the organization previously, but did note that the east region will be headquartered in Mechanicsville, VA and the west region will be based in Hopkins, MN near the company’s Eden Prairie headquarters.

Waban, Mass. -- Chick-fil-A and Sonic Drive-In deliver the best customer experience in the fast food industry, according to the 2014 Temkin Experience Ratings, an annual ranking of companies based on a study of 10,000 U.S. consumers.

New York – IBM Inc. has introduced new software and services to help organizations use Big Data and Analytics to address fraud and financial crimes. IBM launched its “Smarter counter fraud” initiative, drawing on the expertise and innovation from more than 500 fraud consulting experts, 290 fraud-related research patents and IBM’s Big Data and analytics software and services capabilities.

New York – For many retailers, it may be time to consider investing in a new POS system. According to a new report from touch-screen POS terminal and peripheral vendor Posiflex Technologies Inc., fingerprint biometric technology provider Digital Persona Inc., and Chain Store Age, “How Do You Know If It’s Time to Upgrade Your POS System?,” rapid advances in omni-channel technology in the past several years have radically changed the nature of POS.

Franklin, Tenn. – The growth of new mobile device shipments is expected to grow 95% worldwide and more than double (108%) in North America during 2014. According to IHL Group's Mobile POS Vendor Database, 47% of total mobile POS shipments in 2013 Worldwide were iOS devices, with Android at 33% and Windows 8 at 12%.

Bad weather and a tepid economy claimed another retail victim on Thursday as family footwear retailer Shoe Carnival posted weak sales and profits.

The operator of 379 stores said sales during its 13 week fourth quarter ended February 1 fell to $200.3 million compared to $205.7 million during the 14 week fourth quarter the prior year. Same store sales declined 2.5%. Profits during the period fell more sharply to $600,000, or three cents a share, from $3.2 million, or 13 cents a share the prior year, as gross margins contracted to 28.5% from 29.3%.