Data & Analytics

Mobile engagement solutions provider Scanbuy introduced a new version of its flagship platform the company contends is fundamentally altering the way marketers approach mobile campaigns.

Scanbuy introduced an all new version of its ScanLife Mobile Engagement Platform to enable enhanced interactions between brands and consumers through QR codes, Microsoft Tag, NFC, short URLs and other mobile triggers in their everyday surroundings, such as stores and restaurants, products and print advertising.

New York – A $473 million charge resulting from arbitration with The Swatch Group in December 2013 resulted in Tiffany & Co. reporting a net loss of $104 million in the fourth quarter of fiscal 2013. Tiffany reported net earnings of $180 million in the year-ago period.

Alpharetta, Ga. - Almost half (45%) of brands see measuring ROI as a challenge in using Twitter as a marketing tool, followed by building an audience (42%) and engagement (37%). In addition, a new survey of brand marketers from Social Media Marketing University (SMMU) shows that 40% of brands agree that Twitter is an effective marketing tool and 25% strongly agree, but 31% are undecided, 1% agree and 3% strongly agree.

Ottawa, Canada – E-commerce solution provider Canada Post and and e-commerce integrator Thinkwrap Commerce have launched new collaboration designed to simplify and accelerate incorporation of Canada Post's shipping data into Oracle Commerce. By making it easier for retailers to incorporate Canada Post's data with Oracle Commerce, the collaboration between Thinkwrap and Canada Post is designed to help retailers strengthen their e-commerce customer experience by providing shoppers with choice and convenience.

New York -- Walmart has introduced an online feature, called “Savings Catcher,” that allows shoppers to compare prices on the chain’s food and household products against those of its competitors, according to the Associated Press. General merchandise  categories and electronics are not included, and neither are purchases of store brands or those made online.

Walmart began offering the new service in late February, the report said, in seven markets, including Dallas, San Diego and Atlanta.

Trace One, a product lifecycle management company focused on private label, named Mark Martini to its executive team.

Martini, a veteran CPG executive, will lead Trace One’s sales and customer development efforts in North America. Martini has spent 23 years in the CPG world working for companies such as Bristol-Myers Squibb, Catalina Marketing, DemandTec and Symphony IRI Group. Trace One said Martini will leverage his knowledge of consumer demand, shopper insights, price and trade optimization and other go-to-market strategies in his new role as vp of North America.

Despite having comparable store sales decreases in the fourth quarter and fiscal year, Books-A-Million saw core book business improve, driven by what president and CEO Terrance G. Finley  called a strong lineup of new titles.

Revenues for the 13-week period ended Feb. 1 decreased 3.7% to $157.9 million, compared with revenues of $163.9 million in the 14-week year-earlier period. Comparable store sales for the quarter which include comparable 13-week periods this year and last year declined 1.8%, compared with the same period last year.

New York – New York & Company grew its net income during the fourth quarter of fiscal 2013 11% to $6.9 million, from $6.2 million. Net sales fell 7% to $271 million from $291.8 million and same-store sales climbed 1.2%.

New York & Company attributed its improved net income to expense controls and increased merchandise margin. The company also cited the 53rd week in fiscal 2012 as affecting its negative net sales growth.