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Study: Digital influences $1 trillion in retail sales
New York - Digital interactions influence 36 cents of every dollar spent in the retail store, or approximately $1.1 trillion. According to the latest study from Deloitte Digital, by the end of 2014, that number will climb to 50%, or $1.5 trillion of total store sales.
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It’s Elementary: IBM’s Watson Brings A.I. to Customer Experience
IBM and digital commerce firm Fluid are collaborating on Fluid Expert Shopper (XPS), an app made with the IBM Watson artificial intelligence platform. Fluid XPS lets consumers ask highly specific questions, as they would a sales associate in a store, and receive personalized advice. The app will take advantage of Watson’s abilities to understand and learn from natural language, meaning it will engage in human-like conversations and provide product recommendations that take the context of customer questions into account.