Data & Analytics

Costa Mesa, Calif. – Almost half of holiday marketing campaigns will start before Halloween, according to a survey of 200 marketers by Experian Marketing Services.

In addition, the study shows that the first 15 days of November are the most popular time to launch a holiday-themed campaign.

Other results include:

New York -- For the second consecutive month, Jcrew.com ranked No. 1 overall in customer service performance in the Stella Monthly Benchmarks, a ranking of the best online customer service performance in the United States. Rounding out the top five, were the e-commerce sites of Ralph Lauren, L.L.Bean, Kate Spade and Saks Fifth Avenue.

Pennsauken, N.J. – Becker’s School Supplies has redeveloped and relaunched its e-commerce site on the WebLinc e-commerce platform.

The WebLinc platform provides both front-end branding and back-end merchandising and management tools. Within months of launching its new site, Becker’s experienced a 120% jump in revenue compared to the same period last year and saw transaction volume increase by 81%.

Atlanta - Shopko has selected Innotrac and Micros as its new e-commerce solution. The Shopko e-commerce site is powered by Micros on the front end with Innotrac's OMS, CRM, fulfillment and business intelligence on the back end.

New York – Men are highly engaged shoppers, with 63% of men actively looking for in-store sales and 53% regularly using coupons, according to WSL’s “How America Shops: Men & Shopping Report.” The study also shows that 67% of Millennial men use mobile phones to shop, compared to 52% of Gen X men and 29% of Baby Boomer men.

Philadelphia -- Wal-Mart Stores and McDonald’s were the only retailers to crack the Hay Group’s eighth annual Best Companies for Leadership Study Top 20 list.

The study surveyed nearly 18,000 individuals at more than 2,200 organizations worldwide to examine how companies develop their leaders and foster cultures of innovation. This year, Procter & Gamble led the Top 20. Wal-Mart ranked No. 7, and McDonald’s came in at No. 8.

By Jeff Wakefield, Verifone

Mobility. It is such a broad concept, meaning different things to merchants and consumers. Mobile acceptance, mobile payments, mobile POS, mobile shopping – each plays a distinct part in the overall mobile experience and each has different risks and rewards.

Within this larger mobile arena, the security of the mobile payment device offers the greatest risk for both merchants and consumers alike.

West Chester, Pa. – QVC has promoted John Cowan to the position of senior VP, information technology global services. Cowan was most recently VP global systems & initiatives.

Since joining in QVC in 1994, Cowan has held positions of increasing responsibility, including VP, business strategy and technology integration, and VP of business technology. He also played a key role in the start-up of QVC in Germany and Japan, and recently assisted QVC Italy in deploying a new systems release in September 2012.