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Study: Online leading back-to-school channel
New York – Online is the leading channel for consumers to perform both back-to-school and back-to-college shopping. According to a study from e-commerce marketing technology provider HookLogic and polling company Qriously, 35% of consumers shop for back-to-school suppliers online, while 34% shop in-store and 33% shop both channels (some totals equal more than 100% due to rounding).
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Rent-A-Center names VP of omnichannel
Plano, Texas -- Reporting to Joel Mussat, executive VP and chief omnichannel officer, Rent-A-Center, Ian Cohen has been charged with working cross-functionally to create a seamless approach to the consumer experience across a variety of shopping channels. His responsibilities include the design, development, and implementation of a digital-commerce solution that ensures customer demands are met.
