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From the Editor's Desk
Welcome to the new and improved Chain Store Age! We've changed the size of our magazine (yes, the pages are bigger — it's not your imagination), and updated the style and size of our type fonts with the goal of making CSA more reader-friendly and allowing us to incorporate more visuals going forward. We've also introduced a new logo, one that better reflects retailing's omnichannel environment.
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Omnichannel: It's Not Just for the Front End Anymore
Upon hearing the phrase "omnichannel," most retailers probably envision reaching out to customers across front-end touchpoints, such as store, PC, mobile device and social media. But fulfilling customer needs across those touchpoints does not occur in a vacuum. Tamara J.

