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Data & Analytics

  • To NFC or Not to NFC?

    I was fortunate enough to attend the CashStar Retailer Roundtable in Portland, Maine, last week. Beyond getting to spend a beautiful summer day overlooking the sights of Casco Bay, I got to hear a lot of great speakers from companies including Google and Forrester Research discuss the latest trends in mobile commerce and electronic gift cards.

  • Solving Data Problems: One Retailer’s Story

    By Niklas Bjorkman, [email protected]

    In retail we all struggle with data regardless if it is related to chain store management, logistic solutions, business intelligence at the head office, or ERP.  

  • McDonald’s reports small Q2 gains

    Oak Brook, Ill. -- McDonald’s Corporation reported modest global gains in net income, revenues and same-store sales during the second quarter of fiscal 2013. Both its profit and revenue trailed analysts’ estimates.

  • Sears offers personalized omni-channel coupons

    Hoffman Estates, Ill. -- Sears is offering personalized digital coupons to members of its Shop Your Way loyalty program that are redeemable in-store, online and from a mobile device. Members can download the virtual coupons, tailored to their interests, style preferences and shopping habits, from the Internet or the Sears mobile app.

  • Office Depot offers online back-to-college help

    Boca Raton, Fla. – Office Depot is offering college students a variety of online back-to-school shopping services through a dedicated page on its e-commerce site. Features include an online catalog geared toward college students and an online college checklist, as well as a partnership with connected learning platform Chegg.

    Through the Chegg partnership, Office Depot will run a contest called the “Countdown to College Giveaway” with prizes including technology devices and school supplies, and co-authored online tips and articles.

  • Interbrand Design Forum promotes Scott Smith to CMO

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  • Former Mattel exec to elevate Ergobaby marketing

    LOS ANGELES — Ergobaby has named former VP of digital at Mattel and group strategy director at the DuMont Project, Cynthia Neiman, as the company’s CMO.

    Neiman has more than 20 years of experience developing multichannel marketing strategies for both global corporations and internet startups. In addition to developing digital strategies for leading brands and retailers at digital consultancy the DuMont Project, Neiman also boasts deep experience in many consumer products categories including infant, pre-school, digital games and pets. 

  • Sears stays current with digital-savvy shoppers

    HOFFMAN ESTATES, Ill. — Sears may not be the first name that springs to mind when one thinks of retailers that leverage technology to reach out to digital-savvy consumers, but it's demonstrating that it can stay current with the latest digital trends. 

  • K-C ‘optimistic’ following flat Q2 net sales

    DALLAS — Kimberly-Clark Corporation’s net sales for the second quarter ended June 30 were flat at $5.27 billion compared to the year-ago period. 

    Sales adjusted to exclude the impact of changes in foreign currency exchange rates and lost sales as a result of European strategic changes and pulp and tissue restructuring actions rose 3.

  • RetailMeNot’s IPO received favorably by financial markets

    Digital coupons could be poised for greater growth judging from the warm reception industry leader RetailMeNot got when it offered shares to the public last week.

    Shares of RetailMeNot surged 30% in the first hours of trading to more than $27 per share, representing a market cap of more than $1.3 billion, according to Norwest Venture Partners, a multi-stage investment firm which has a 20.5% stake in the company.

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