Data & Analytics

Supermarket chain Raley's is teaming up with a web portal that offers discounts to members of the chain's loyalty card program.

Aisle50 announced the partnership with the California-based chain, which will offer it at all its 120 Raley's Bel Air and Nob Hill Foods locations. Aisle50 works by allowing customers to purchase items online and then pick them up in the store, receiving discounts using their loyalty cards.

IBM has acquired Xtify Inc.,a leading provider of cloud-based mobile messaging tools that help organizations improve mobile sales, drive in-store traffic and engage customers with personalized offers. Financial terms are not being disclosed.

The acquisition will help extend IBM's mobile capabilities to digital marketers across all industries ranging from retail to citizen engagement in the public sector through cloud-based services.

Former Walmart executive Mark Trowbridge has joined supply chain technology provider Park City Group as one of the firm’s senior advisors.

Trowbridge spent 16 years at Walmart where he launched the Neighborhood Market store and a merchant leadership rogram to recruit and train buyers, according to a press release announcing his new role at Park City Group. He still lives in Bentonville. Trowbridge’s new responsibilities include developing business solutions, consulting and expanding efforts in the retail channel.

Newell Rubbermaid is consolidating its marketing efforts and picking one lead creative partner and one lead media-buying partner to help oversee the company’s global advertising and promotion investment.

The Clorox Company has updated its strategic growth plan. Called the 2020 Strategy, it focuses on delivering long-term, profitable growth through the year 2020 and builds upon the company's recently completed centennial strategy.

Pittsburgh -- GNC Holdings has acquired A1 Sports Limited, which operates under the Discount Supplements moniker. The company is the leading multi-brand sports nutrition e-commerce retailer in the United Kingdom. Terms of the deal, which was funded with cash on hand, were not disclosed.
 
Following the acquisition, GNC.com, LuckyVitamin.com and Discount-supplements.co.uk will continue to operate as separate businesses, each with its own product offerings and target customers.

Boston -- Over half (54%) of American bought a product associated with a cause over the last 12 months, a 170% increase since 1993, according to a report by Cone Communications. And 89% of Americans are likely to switch brands to one associated with a cause, given comparable price and quality, up nearly 35% since 1993.

Los Altos, Calif. -- Catalog Spree, the personal digital mall that lets consumers browse and shop their favorite brands, has teamed with Google to distribute interactive retail catalogs and lookbooks on the web through Lightbox Ads. These targeted ads will feature Catalog Spree's full-page catalogs and lookbooks, and will be distributed on the Google Display Network, which reaches more than 100 million American consumers.

Pittsburgh -- Genco has been selected to manage a truckload transportation procurement event for Shopko.  The collaborative effort will encompass Shopko's inbound and outbound transportation network and is the third strategic procurement engagement Genco has provided to Shopko.

New York -- Consumers are choosing specialty foods over conventional foods at record levels, according to research from the Specialty Food Association.
 
Nearly 75% of U.S. consumers report making specialty food purchases this year, a major increase since the economic downturn of 2009 when only 46% reported that they bought these high-quality products. Consumers surveyed say they spend about one quarter of their at-home food dollars on specialty options like artisanal chocolates, cheeses and oils.