Data & Analytics

Boston – Women are more likely to have shopped online in the past year than men (57% compared to 52%), but men are more likely to have made a purchase via smartphone (22% compared to 18%) or tablet (20% compared to 17%), according to a new study from SeeWhy Conversion Academy.  

The report, “The Roles of Gender, Geography and Age in Mobile Commerce,” reveals that among 18-to-24-year-olds, women are actually more likely than men to shop via smartphone (21.6% compared to 21.3%) and tablet (20% compared to 14%).

Wilmington, N.C. -- National mobility equipment franchisor 101 Mobility is seeking to attract potential franchisees in the Kansas City, Mo., market. 101 Mobility has introduced geo-specific online advertising combined with SEO-rich organic content to reach potential Kansas City franchise candidates.

101 Mobility currently has 29 franchisees operating physical and online stores in 70 territories.

Most retailers now have some sort of social presence, but too often it consists of having an account on popular social media networks and little more. Following are five examples of recent retail social media offerings that leverage social media’s unique ability to engage consumers, improve operations and boost profits.

American Eagle – ‘Rock Your Walk’

New York -- While online retail sales continue to rise, regional malls continue to generate profits, according to an SNL Financial LC analysis.

The U.S. Census Bureau has estimated that retail e-commerce sales for the second quarter of 2013 grew by 4.9% over the prior quarter to $64.8 billion, an 18.4% gain over the preceding 12 months. Still, e-commerce accounts for less than 6% of retail sales, according to SNL (www.snl.com).

San Francisco – Twitter has officially filed for an IPO with Securities and Exchange Commission (SEC). The social network reported a net loss of $79.4 million, down 38% from the previous year, on revenue of $316.9 million in 2012, a 198% increase from 2011.

In addition, Twitter said in the filing it has 215 million members who send 500 million tweets per day.

New York -- Shoppers in the United States are most likely to combine online and in-person sources when buying consumer electronics (70%), toys (66%), apparel (58%), and home appliances (57%), according to a new study by Gfk. At the low end of the omnichannel spectrum in the United States are cleaning products (14%), OTC medications (15%), and food and beverages (15%).

The study shows that, across 12 categories, 37% of U.S. shoppers – and 29% globally – are turning to both online and in-store shopping when making purchases.

By Pascale Juan, I Love Velvet

As the payments industry moves at lightning speed and technology changes rapidly, it can be a challenge to keep pace with the security payments and standards of the mobile payments industry. In addition, one of the most frustrating areas of mobile security is the challenge of navigating global security requirements. As a global brand, using mobile point-of-sale (MPOS) requires compliance with the differing security certifications and methods in various countries.

Leading food company ConAgra is out with its 2013 Citizenship Report detailing progress on a three-pronged citizenship platform of, “good for you, good for the community and good for the planet.”

The report is intended to show how the company is doing good through food while delivering growth for shareholders and is available here.

Atif Rafiq was named to the newly created position of chief digital officer at McDonald’s after previously serving as general manager of Kindle Direct Publishing at Amazon.

In his new role, Rafiq will lead McDonald's global digital strategy focusing on future growth in e-commerce, modernizing the restaurant experience and engaging with consumers across the digital landscape. Rafiq will report to chief brand officer Steve Easterbrook.

The 2014 International CES will feature a new exhibit area called “FashionWare,” focused on the latest innovation in wearable technology, event organizers announced.

Scheduled for January 7-10 in Las Vegas, the CES show, the timing is right for the FashionWare concept because the worlds of apparel, accessories and technology are becoming integrated, so much so in fact that event organizers are planning a wearable technology fashion show.