Data & Analytics

Dallas - Epsilon has signed a multi-year agreement with Bulldog Solutions to integrate its marketing technology with Bulldog Gameplan software. Gameplan is a SaaS-based marketing application that delivers optimized marketing plans through full-funnel demand modeling, collaborative calendaring, marketing-mix optimization, and dynamic reporting of marketing’s impact on business results.  

Twitter is taking a page from Facebook and testing its own Buy button, which will allow users of the social media platform to purchase products directly from Tweets.

According to group product manager Tarun Jain, a small percentage of U.S. users will see some Tweets from its test partners featuring the Buy button. That percentage will grow over time, depending on users’ response.

New York -- Braintree, PayPal’s payments processor subsidiary, will let its merchants start accepting Bitcoin over the coming months. The news was announced on Monday at a technology conference in San Francisco.

The move would allow websites and apps that run payments through Braintree to accept bitcoin as a payment method. But there was no news of how many, if any, of Braintree’s customers, which include Uber, will decide to accept the virtual currency.

In a few weeks, retailers across the country will set out to begin to interview, hire and train workers for very busy holiday season. There is nothing new about these hiring trends. What is new is that we can translate and apply military methods to train, integrate and improve workers effectiveness for a more successful retail season.
 

West Berlin, N.J. - E Z Pantry Inc. is expanding its grocery shopping and delivery service to senior citizens and the disabled community. With this grocery delivery service, customers in the South Jersey area including Camden, Burlington, and Gloucester counties can call in their orders and have their food delivered the next day.

Toronto - Staples Canada is expanding its Bullfrog Power partnership to support renewable energy in four additional stores. Through the partnership, Bullfrog Power injects clean, renewable electricity onto the grid to match the amount of energy the Staples facilities use.

Electrolux has entered into an agreement to acquire the appliances business of General Electric, one of the leading manufacturers of kitchen and laundry products in the United States, for a cash consideration of $3.3 billion.

Pittsburgh - For the first time ever, the majority of consumers are visiting retail websites on smartphones and tablets rather than on traditional desktop and laptop computers. According to Branding Brand's Mobile Commerce Index report, in August 2014, mobile devices generated 51% of all online retail visits, the majority of which occurred on Apple devices.