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Mobile shoppers more engaged
New York -- Consumers who use mobile devices to research purchases visit retailer sites more frequently than those who use PCs alone. According to research from Millward Brown Digital, mobile visitors engage with top retailers twice as often as PC visitors (on average, 6.2 times per month compared to 2.9 times per month).
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Kenneth Cole Productions implements PLM technology
New York -- Kenneth Cole Productions Inc. has implemented Gerber Technology’s YuniquePLM software for its men’s, women’s, and children’s apparel and footwear lines. The vertical retailer is using the product lifecycle management (PLM) solution to ensure its many teams are able to collaborate and communicate optimally to increase speed and efficiency of getting products to market.