Data & Analytics

Ask 728 people whether shopping on a smartphone or tablet is more attractive than visiting a retail location and more than half will say that it is, according to the 2013 Mobile Commerce Study produced by Hipcricket, a Kirkland, Wa.-based provider of unified mobile engagement platforms.

Digital media company Specific Media and Nielsen have joined forces to offer a new platform called Retail Connect designed to address what the firms regard as a gap between offline and online advertising.

According to Specific Media, the Retail Connect platform will allow for more effective advertising for brands as well as consumers because it leverages Nielsen’s Buyer Insights aggregate data about in-store consumption habits and online behaviors to inform an optimized and efficient approach to online advertising.

Connect Address, a leading provider of cloud-based solutions for increasing online shopping cart conversions in real-time, has named Tom Flynn as the company's CEO.

"I am excited and pleased to be working with such a forward-thinking team and product," said Flynn. "Most companies in our space address shopping cart abandonment with basic retroactive tools. Connect Address delivers software and solutions to improve clients' social media presence, increase Web traffic and convert online shopping carts in real-time."

Retail design and brand strategy firm Interbrand Design Forum has added nine new associates as business continues to grow with key retail and manufacturing clients.
 
Allen McCormick has been named executive director, overseeing relationships with key client partners. Becky Lau was hired as senior consultant, strategy and analytics. Aaron Stancik is also new to the Strategy & Analytics group where he will serve as a senior consultant working on projects for Michael Hill and FedEx.

Los Angeles — The U.S. commercial real estate market continued a slow, but steady, recovery in the third quarter of 2013, according to the latest analysis from CBRE Group.

In the quarter, the retail availability rate declined 10 basis points to 12.2% and had fallen 70 basis points from one year ago.

New York -- Luxury department store retailer Neiman Marcus Group plans to invest in a $100 million project designed to drive sales across all its retail channels: physical stores, mobile and online, the Dallas Business Journal reported.

The report, which cited a filing with the Securities and Exchange Commission, described the project as a multi-year initiative to develop a merchandising platform across all brands and channels.

New York -- U.S. chain-store sales posted a gain of 4.0% for the fiscal month of September on a year-over-year basis according to a tally compiled by the International Council of Shopping Centers. Excluding gasoline sales, the September tally would actually be +5.1%.

New York -- Retailers reported somewhat disappointing same-store sales for September.  While only a handful of chains still report their monthly revenues, the tepid results of those that do raised concerns about the upcoming holiday season.
    
Gap Inc. reported that its same-store sales in September 2013 net sales were down 3% versus a 6% increase for September 2012. Net sales were flat compared with last year, totaling $1.46 billion compared with net sales of $1.45 billion for the year-ago period.

Cincinnati -- Americans are increasing their use of social media for discussions about favorite brands, while slowing down on face-to-face and phone conversations about product likes and dislikes, according to a report by Colloquy, the research arm of LoyaltyOne, a global provider of loyalty and marketing programs.

Social media brand recommendations have grown 4% since Colloquy conducted survey research in 2011 on the word-of-mouth habits of U.S. consumers, while face-to-face recommendations have declined 4% in that time period.

Roswell, Ga. – PGA Tour Superstores plans to improve operational efficiency and prepare for future growth using the SAP HANA business intelligence platform and the new SAP Customer Activity Repository application.

In an Oct. 8 session at the SAP Retail Forum 2013 in Dallas, Stephen McDonnold, CIO of PGA Tour Superstore, explained how his company and Cognizant Technology Solutions are working with SAP to create an IT environment supporting maximum operational efficiency.