Data & Analytics

Acosta Mosaic Group, the marketing division of Acosta Sales and Marketing, has launched Shopper Solutions, a newly formed agency which combines AMG’s retailer-facing marketing services in the U.S. and Canada and is designed to deliver a streamlined offering to clients across North America.

Touted by the firm as North America’s only purchase design agency for retailers, Shopper Solutions will allow North American retailers to engage their shoppers online and in-store through “captivating shopper experiences.”

Instacart, a service that delivers groceries from multiple local stores within an hour, has expanded its footprint to include independent supermarket Berkeley Bowl as well as Costco to its grocery store lineup just in time for the holiday season.

The company’s Berkeley and Oakland customers can now mix items from Whole Foods, Safeway, Costco and Berkeley Bowl into one order and have them delivered the same day.

Retailers anticipate a 3.1% increase in sales on Black Friday this year, mirroring their projections from last year. However, a new a survey of top retail chief marketing officers by BDO USA shows that retailers have moderated their expectations for growth in Cyber Monday sales, predicting that sales will grow by 3.7% this year, down slightly from last year’s sunnier 4.3% growth projection.

Toys “R” Us has enlisted Eyeview, a leading provider of personalized digital video advertising solutions for brand marketers, to help the retailer promote Black Friday deals, boost foot traffic and ultimately increase sales.

The solution, called the Black Friday Booster, enables retailers to deliver thousands of personalized, hyper-local targeted video ads, customized by individual customer preferences and local store deals.

New York -- The hot social-sharing site Pinterest has released its first API for developers. It will help stores and brands display which of their items were most frequently and recently pinned. The first partners for the service include Zappos, Walmart, Disney, and Nestle, reflecting how the site is looking to increase revenue generation with advertising and cross-marketing. (An API, short for application programming interface, is code that allows developers to create apps that interface with a popular web service or other software.)

Walnut Creek, Calif. – Retailers increasingly see e-commerce as a cross-channel or omni-channel functions, rather than as a standalone process. According to the new RSR Research E-Commerce Benchmark Report 2013, 68% of retailers strongly agree or agree that the future of online commerce lies more with cross-channel or merged capabilities, with another 21% having neutral feelings and only 11% disagreeing or strongly disagreeing.

Ottawa, Canada – Amazon.com has the best price on products in its assortment about 80% of the time. However, the new “Amazon Holiday Pricing Insights” analysis from pricing technology provider 360pi shows that Amazon does have weak spots, and that retailers can compete with the online giant, especially if they can beat Amazon on other non-price purchase factors.

By Jason Hamilton, Snagajob

Soon it will be the peak time of year for retail sales: the make-or-break, pressure cooker fourth quarter is already upon us. But before the cash register is humming and online orders are coming in just as fast as they can be fulfilled, retailers need to hire their seasonal employees.

By Adam Simpson, CEO, Easy Office Phone

Black Friday and Cyber Monday represent two of the year’s biggest sales days, generating billions in revenue. Chain stores, shopping centers and even partners need to be prepared for the onslaught of consumer demand.

Washington, D.C. -- Up to 140 million people plan to or will shop over this Thanksgiving weekend (Thursday, Friday, Saturday and Sunday), a slight decrease from the 147 million who planned to do so last year. According to a new survey from the National Retail Federation (NRF), Black Friday will be the biggest day of the weekend: 69.1% plan to shop on Black Friday, or approximately 97 million shoppers.