Data & Analytics

Mechanicsville, Va. – Supervalu is shipping goods to its grocery stores across the Eastern region with a much smaller carbon footprint, thanks to the recent addition of 35 Class 8 Volvo trucks that operate on compressed natural gas (CNG). The fleet is the largest of its kind on the East Coast, and the company plans to add another 20 trucks next year.  

Ann Arbor, Mich. – Domino’s is running a special global Facebook promotion giving customers in 42 countries a 50% discount on menu-priced pizza ordered online. Through Dec. 8, customers can visit their country’s Domino’s Facebook page to see if they can redeem the offer.

New York – Give your project the recognition it deserves — enter Chain Store Age’s 32nd annual Retail Store of the Year design competition. The entry deadline is December 23, 2013.

More than 20 competition categories are featured, including department stores, supermarkets, discounters, restaurants, convenience stores, specialty stores, service, sustainability and pop-up stores. This year, for the first time, the competition also includes the category of in-store digital innovation.

Gloucester City, N.J. — Nest International, a leading facility maintenance management firm, has appointed Joni Mayo to the position of VP of sales. Mayo brings 30 years of proven sales, marketing and operations leadership experience. Mayo joins Nest from Sylvania Lighting Services where she led sales in excess of $49 million in 2012.

By Connor Marsden, U.S. Lead, Microsoft Dynamics CRM

Armonk, N.Y. - Shoppers made Cyber Monday 2013 the biggest online shopping day in history with a 20.6% increase in online sales. The latest cloud-based analytics findings from IBM show that mobile sales led the way, exceeding 17% of total online sales, an increase of 55.4% year-over-year.

Cyber Monday also capped what IBM data indicates is the highest five-day online sales period on record from Thanksgiving Day through Cyber Monday, which grew 16.5% from the same period in 2012.

New York -- When compared with a baseline shopping period of mid-October of this year, total mobile visits on Thanksgiving and Black Friday increased 93%. Data from multichannel platform provider Usablenet also shows that overall mobile transactions increased 219% and total revenue from mobile transactions increased by 368%.

In addition, average order value increased by 56.3%, conversion rates increased by 93%, and shoppers spent an average of 47 seconds longer on site (the average length of visit was just more than six minutes per site).

 Chicago -- When compared to “Black Weekend” last year, brick-and-mortar retail sales between Thanksgiving and Sunday, Dec. 1 increased 1% as shoppers spent an estimated total of $22.2 billion across the four days. However, retail shopper traffic decreased by 4%, to an estimated 1.8 billion store visits, according to new data from ShopperTrak.

San Jose, Calif. – Cyber Monday sales set a new record at $2.29 billion online, representing 16% year-over-year (YoY) growth. New Adobe Digital Index 2013 data also indicates a record 18.3% of sales came from mobile devices, an increase of 80% YoY.

Additional data and findings of the Adobe Digital Index online shopping analysis include:

Mountain View, Calif. – While shipping costs (21%) and registration (20%) were the features that users said needed the most improvement respectively, consumers felt very comfortable purchasing from the Web's top online retailers on Cyber Monday.